In product placement, brand recall is one of the most important measures of success.What good was a placement if the audience forgets it before ever leaving the theater?
Total Product Placement Recall presents a screen-grab of product placement from a film. Can you guess what the brand is.
The classic, Roger Rabbit
What’s Bob drinkin’ that would never make it into this film today? Click thumbnail for the answer:
In product placement, brand recall is one of the most important measures of success. What good was a placement if the audience forgets it before ever leaving the theater?
Total Product Placement Recall presents a screen-grab of product placement from a film. Can you guess what the brand is.
This time, Hellboy II
What’s Red drinkin’? Click thumbnail for the answer:
Scared? Facing the uncertain economic future, you should be.
And it is in these tough economic times that your brand is most at risk and will require extra vigilance, investment, support and creativity to maintain or grow. Including some beginner considerations for any brand owner. (Capital Mag; Jan. 09)
March 2009 Shape magazine cover girl Jaimie Pressly. Is it any surprise magazines are dying?
“How to Get Interviewed by CNN” and many other useful classes offered by the Baghdad extension of the popular adult continuing education resource The Learning Annex. (Jest Mag; R.I.P.)
This tattoo place is in a wonderful building called “The Kastle” near my house. Not exactly encouraging.
The Magnum Desert Eagle handgun’s unique, triangular-barreled profile makes it perfect for highly stylized film violence. In turn, this exposure, none of it paid for by the brand, is invaluable. Its (maybe phallic?) appearance also makes it the favorite for heaving-bosoms heaving handguns roles. (Read my interview with Desert Eagle founder and CEO Jim Skildum. The brand also won 2008’s Product Placement Awards Lifetime Achievement Honor).
Each Friday I will try to feature a new Desert Eagle scene.
This week, a special look at film posters that have featured the Desert Eagle.
My day with Mustache Jim, master barber at Heimie’s Haberdashery in St. Paul.
Also, stories, articles, poems, calendar and events all about Saint Paul. Includes writing by Garrison Keillor, Alexs Pate, Patricia Hampl, Carol Connolly, Jim Moore, Phebe Hanson, Mahmoud El-Kati and Deborah Keenan.
In the 1970s the idea of “candid” wedding photography became popular, with brides and grooms looking to get non-staged, photojournalism style memories of their special days. It was during this period that many Americans starting doing mind-altering drugs. A lot of mind-altering drugs. Coincidence? Probably.
Today the hurried man, shuffling about with a bandoleer of expensive-looking equipment strung about his neck is a ubiquitous feature of any ceremony. And while it might seem that working one day a week is a dream job, Nathaniel says that the stress of the job is immense. Besides worrying about drunkards damaging or stealing some of the $10,000 worth of gear that accompanies him to every event… (Adam & Eve; Dec. 2008)
In product placement, brand recall is one of the most important measures of success.What good was a placement if the audience forgets it before ever leaving the theater?
Total Product Placement Recall presents a screen-grab of product placement from a film. Can you guess what the brand is.
This time, I Love You, Man.
What’s Andy drinkin’? Click the thumbnail for the product:
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