In product placement, brand recall is one of the most important measures of success.What good was a placement if the audience forgets it before ever leaving the theater?
Total Product Placement Recall presents a screen-grab of product placement from a film. Can you guess what the brand is.
This time, 2001.
What product placement would you never see today? Click thumbnail for the answer:
Total Product Placement Recall presents a screen-grab of product placement from a film. Can you guess what the brand is.
This time, Baby on Board
What brand probaby is losing this scene’s battle for attention? Click the thumbnail if you cannot remember.
I wrote earlier about how watch brand Tutima got in trouble for suggesting that Al Pacino endorsed the watch brand after Al Pacino ad producers took money to endorse (i.e., product place) the watch brand in the film embarrassment Righteous Kill.
But if you are a small enough operator (i.e., not worth suing), it appears this approach is worthwhile. Recently I’ve noticed Facebook ads touting “The 300 Workout” which, supposedly, shows flabbies how to “get ripped like the actors from the movie 300!” The key of course is the ad’s use of an image from 300.
Is this use of 300 legit? Almost impossible, given that it links to sub-QVC page jimsworkoutjournal.com, a site with production values on par with mine: “What’s up guys my name is Jim, I’m in my third year as a biology major in undergrad and I love being in shape. Hopefully you guys can just do exactly what I do (because it really is easy) and have the same success. Enjoy”
Is it effective? I bet it is. Is it just a simple blog by a bio major guy named Jim? Of course not; it’s a front for some supplement called “AcaiBurn” (For men!).
Does Facebook care about enforcing the trademark rights of films? Probably not until anyone complains.
Total Product Placement Recall presents a screen-grab of product placement from a film. Can you guess what the brand is.
This time, Father of the Bride 2.
What game is the family playin’? Click the thumbnail if you cannot remember.
In product placement, brand recall is one of the most important measures of success.What good was a placement if the audience forgets it before ever leaving the theater?
Total Product Placement Recall presents a screen-grab of product placement from a film. Can you guess what the brand is.
This time, Disturbia.
What’s Mutt Williams messing with? Click thumbnail for the answer:
In product placement, brand recall is one of the most important measures of success.What good was a placement if the audience forgets it before ever leaving the theater?
Total Product Placement Recall presents a screen-grab of product placement from a film. Can you guess what the brand is.
This time, A Few Good Men.
What CAN Lt. Daniel Kaffee handle? Click thumbnail for the answer:
Total Product Placement Recall presents a screen-grab of product placement from a film. Can you guess what the brand is.
This time, National Treasure 2.
What’s the secret phone? Click the thumbnail if you cannot remember.
In product placement, brand recall is one of the most important measures of success.What good was a placement if the audience forgets it before ever leaving the theater?
Total Product Placement Recall presents a screen-grab of product placement from a film. Can you guess what the brand is.
This time, 2001.
What airline is serving the in-space meal? Click thumbnail for the answer:
The Magnum Desert Eagle handgun’s unique, triangular-barreled profile makes it perfect for highly stylized film violence. In turn, this exposure, none of it paid for by the brand, is invaluable. Its (maybe phallic?) appearance also makes it the favorite for heaving-bosoms heaving handguns roles. (Read my interview with Desert Eagle founder and CEO Jim Skildum. The brand also won 2008’s Product Placement Awards Lifetime Achievement Honor).
Each Friday I will try to feature a new Desert Eagle scene.
This week, Shot ‘Em Up.
Total Product Placement Recall presents a screen-grab of product placement from a film. Can you guess what the brand is.
This time, Die Hard.
What’s Hans Gruber’s refreshment? Click the thumbnail if you cannot remember.
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