This Thing is Like That Thing: Ad Lizards
Total Product Placement Recall presents a screen-grab of product placement from a film. Can you guess what the brand is.
This time, Risky Business.
Click thumbnail below for the product.
24. June 2009
22. June 2009
Chrysler Product Placement: Back Before Bankruptcy
In honor of Chrysler’s bankruptcy, here are some of the brand’s most memorable product placements (including Chrysler partners Jeep, Dodge, etc.). These are in no particular order.
40 Year Old Virgin - PT Cruiser
Leslie Mann’s ride isn’t onscreen for more than a couple minutes. But her PT drunkmobile perfectly fits her personality. And is unforgettable.
Married with Children - “The Dodge”
When one asks about Chrysler, “What went wrong?” One can probably point to, at least in some small part, Al Bundy’s association with the Dodge label. A perfect summation of the late-80s and 90s opinion of the brand; funny on the surface but probably ultimately insidiously subversive to Dodge’s attempt to build and reform its brand. Al did for Dodge what he did for shoe salesman. “Peg, you can nag, you can cry, you can whinny, bleat and moo, but I am never selling the Dodge.”
more after the break…
21. June 2009
Total Product Placement Recall: Spice World
Total Product Placement Recall presents a screen-grab of product placement from a film. Can you guess what the brand is.
This time, Spice World.
Click thumbnail below for the product.
19. June 2009
Desert Eagle Friday: Ninja Assasin
The Magnum Desert Eagle handgun’s unique, triangular-barreled profile makes it perfect for highly stylized film violence. In turn, this exposure, none of it paid for by the brand, is invaluable. Its (maybe phallic?) appearance also makes it the favorite for heaving-bosoms heaving handguns roles. (Read my interview with Desert Eagle founder and CEO Jim Skildum. The brand also won 2008’s Product Placement Awards Lifetime Achievement Honor).
Each Friday I will try to feature a new Desert Eagle scene.
This week Korean heartthrob Rain’s Ninja Assassin. Mmmmm, Gold!
18. June 2009
Total Product Placement Recall: Someone Like You
Total Product Placement Recall presents a screen-grab of product placement from a film. Can you guess what the brand is.
This time, Someone Like You.
Click thumbnail below for the product.
If a Product Placement Happens But its not a Real Product Does it Make a Sale?
What happens when a brand gets its product placed but then that product never makes it to market?
Below, a shot of Dell’s smartpone from Transporter 3. Too bad it’s looking like the exposure was wasted.
More Twilight Jeep Nuttiness
I asked earlier if, despite Jeep’s investment in Terminator 4, the brand knew how much its Twilight role was exploding.
Well, here is just another example of how important this placement has been for Jeep. A t-shirt for sale reading “Emmett Cullen made jeep wranglers sexy” [sic.]. FYI, Emmett is one of the good-guy “vegetarian” vampires. All this enthusiasm-over-grammar, starting at only $20.
Total Product Placement Recall Classic: The Way We Were
Total Product Placement Recall presents a screen-grab of product placement from a film. Can you guess what the brand is.
This time, The Way We Were.
Click thumbnail below for the product.
17. June 2009
Baitshop Apple Product Placement goes Beyond Old-School
Two not-too-significant additions to earlier recent Apple product placements:
It looks like iPods indeed are the choice of the re-made Fame characters. A totally believable placement.
And just as believable but also very charming is the old-school Mac placement from the straight-to-video Billy Ray Cyrus comedy Baitshop. Set in the modern day, one has to wonder what use even a humble business like a bait shop could have for such a classic old Mac.
