Apple finally, in the fifth year of the awards, wins the title with a stunning 24 appearances in U.S. box office #1 films between Aug. 2008 and Aug. 2009. There were 42 total #1 films during this period which means Apple is appearing, prominently, in well more than half of all blockbuster films. (This does not include this weekend’s #1 Funny People, which is loaded with Apple, making Apple’s 12-month count 25 appearances in 43 films, or 58 percent of all hit films. Ford, a brand that one would expect to find much more often, if only because every film needs cars, appeared in only 20 of these films. Budweiser, the third most-noted brand, made it into 12 films.) And yet nobody seems to point Apple out as the largest product placement offender.
I have a longer analysis of Apple’s product placement dominance, including why it might actually be one of the few product placements that works (including a stunning slide show) that is looking for a home. Let me know if you have one abe @ yahoo.com. Below: A sampling of Apple showings from the last 12 months of #1 films (does not include numerous non-#1 film appearances).
For the year so far in Apple product placement, see my Apple PP archive.
I will try and post some of my observations later, including such traditional awards as Career Achievement and Impact.
Previous Product Placement Awards:
Sampling of Apple Product Placement in Box-Office #1s Aug 2008 – Aug 2009
He’s Just Not That Into You
Burn After Reading
High School Musical 3