Apple may soon prove to be a victim of its own success as the brand moves from a niche, high-end market of true brand champions to the much larger (and profitable) mass market. And this is being helped along by its own continuing product placement dominance.
Apple Macs displayed openly on Jummy Fallon and Regis and Kelly are fine; but now the brand is spending its afternoons on the desks of the Fox News show “Happening Now.”
While this might be great exposure to help Apple reach that lucrative 60-and-over laptop demographic, it might also turn off a number of the brand’s champions who, in my experience, aren’t TiVoing O’Reilly.
In perhaps the greatest of all stadium sins, it was instantly, and permanently, profitable for the city. Being a native of Wisconsin, where stadiums run millions over-budget, rob taxpayers blind, produce no hope of championships, immediately break and literally kill human beings, the Metrodome is a horrendous insult to baseball.
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Deadspin may have run out of pictures of Erin Andrews’ butt or of her deep-throating foods, but the site certainly has not run low on self-righteous indignation about the ESPN reporter. With the perpetrator behind the peep-hole film under arrest, Deadspin has turned its sanctimony on TMZ’s role in the affair.
The controversy seems to be that TMZ “reviewed” the tape (like everyone else in the blog world), and.. well, I’m not sure what else. It appears TMZ, despite maybe knowing better, floated a whole bunch of theories in the search for page views and to pump up the story. “But instead of following up on all of these latest revelations as they happen, they opted to go with her old yearbook photo.” Well, Daulerio, it may come as some surprise to Deadspiners but most of TMZ’s readers had no idea who Erin Andrews was. There is no story for their readers for them to “follow up on” if that readership doesn’t know (or care) who she is.
Essentially, Deadsin is accusing TMZ of being a dirty page-whoring celebrity-obsessed tabloid.
Besides being grotesquely hypocritical, maybe Daulerio didn’t get the memo back in July:
“Ultimately, Denton says, he’d like emulate the TMZ model. ‘I’d love to have their reputation–as the place you go if you want to make a buck.’”
You know what they say about protesting too much. Maybe this Al Gore Current channel thingy is worth a gander….
