I have Brandchanel all to myself today to run a special edition of the magazine’s Black Friday Live! coverage. Check it out. Posts should be along the lines of the below:
So you’re one of the strongest brands ever in the history of ever. How do you take an event that is already heavily branded (“Black Friday”) and co-opt and transform it to fit the needs of your own brand? If you’re George Lucas, it’s just another day:
“Dark Side Days at Star Wars Shop”
Reated: The Droid, one of this holiday season’s hottest, most brand-loyalty creating products, actually, no joke, had to get trademark clearence from Lucas for use of the “Droid” name. And by “get” we mean “pay for.”
All branding professionals are just pedestrians in Lucas’ world.
Not your speed? Well, I can’t please everyone. Check it out anyway.