For a long time now, Gawker has been playing with various forms of ad content. It did it’s blood vampire blog thing and Gizmodo did a full advertorial “Gawker Luxury Gift Guide” thing over the holidays that was barely identifiable as advertising. And then it began inserting ads that looked like blog posts; though these inclusions always clearly labeled “advertisement”and the color coded to distinguish them from other editorial posts. Fleshbot was the only one that used the same colors, until now.
An ad for Nokia (below) finally breaks the color barrier, with its “advertisement” tag colored the same as all of the other surrounding editorial content. Tricky, Nick, tricky.