Gawker’s “Deadspin XY” to soon Rufie Slate’s “XX Factor”
Look at this. Gawker appears to be slowly spinning its Deadspin title into more of a comprehensive male-oriented site Deadspin XY. It makes sense for Denton to capitalize on the audience, especially since the blog faces so much competition in the very segment it practically created.
It’s like Esquire’s more athletic brother. Wonder when we’ll see the first post on fashion.