Abram Sauer Online

18. March 2010

Bad Ideas in Movie Posters: New York Edition

Filed under: Advertising — admin @ 10:32

Did nobody look at this and think maybe it was too suggestive?

15. March 2010

Apple in the Middle (Men)

The poster for Middle Men certainly appears to boast a little Apple Product Placement.

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After the jump, the Mac keyboard fro the poster.

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13. March 2010

This Thing is Like That Thing: Media Edition

This Thing: Lesson Number 3 from the PBS Ideas Lab “Top 5 Lessons from the Failure of The Zonie Report” news project report: “Identify your competition, then link to them whenever possible… This may seem like heresy, but don’t be afraid to link to other sites with overlapping work. It’s good practice and a good service to readers, and it can help with site visibility in the long run.”

That Thing: Rush Limbaugh: “You know, I don’t often go there unless I am directed there, but there’s a gossip website out there that’s just hilarious. I love these guys at Gawker. They make up stuff about me all the time. They’re snarky as they can be about me, but for some reason I love these guys…”

12. March 2010

“It’s the WRONG Alice!”

Filed under: Wisconsin, Tricky, Real America, This Could be Longer, Advertising — admin @ 11:43

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Red Box movie rental stations are great. For $1 per day you get a recent release. Unlike Netflix, which appears to have so many users now that the “Long Wait” tag is basically the default setting for any newly released film anyone might even be remotely interested in seeing. Red Box though: It’s fast. Economical. Efficient. Easy. So I expect they will soon be somehow removed by the film industry.

One enjoyable detail of Red Box is the knock-off B films meant to capitalize on popular current releases. Right now there is a film floating around in there titled “Alice.” Alice is no total shitburger though. It stars Tim Curry and Kathy Bates as the Red Queen.  It appears to have been some kind of TV show that was shown on the SyFy (Sci-Fi) channel. So how does it stack up?

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11. March 2010

What’s Yiddish for FAIL: Israeli Ad Spoofs Hit Squad

Filed under: Gaaaah!, No No NO, Failure, Advertising — admin @ 19:13

Via the Telegraph, here’s a commercial from the Israeli supermarket chain Mahsaney Kimat Hinam spoofing the (probably) Israeli assassination squad hit in Dubai. Can you say, Clio!?

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UW Madison does Google Fiber Ice Cream

Filed under: Awesome, Advertising, Branding — admin @ 14:33

babcoick.pngDane101 is reporting that Univ. of Wisconsin-Madison’s legendary Babcock Hall dairy operation will be creating a special “Google Fiber” flavored ice cream to attract Google’s Fiber Project to Madison.

The final version should be out in three or four weeks. Drop by!

10. March 2010

Gawker Discovers the new Frugality

Filed under: Gaaaah!, Great! Now I have a Gawker Tag, Elsewhere, Advertising — admin @ 12:31

Yes. Yes that is an ad on Gawker for Old Navy clothing.

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Sexist? No? It’s Too Hard to Tell Anymore

Filed under: Gaaaah!, Ha Ha Ha, Advertising — admin @ 10:02

Apple Product Placement is Just Wright

Queen Latifah’s new romantic comedy Just Wright gets its Mac product placement just right.

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9. March 2010

Product Placement in the 10 Films Nominated for a Best Film Oscar: An Approval Matrix

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See the whole matrix at Brandchannel

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