Product Placement in the 10 Films Nominated for a Best Film Oscar: An Approval Matrix
See the whole matrix at Brandchannel
9. March 2010
5. March 2010
“Free iPad” the new “Free iPod”
Russ Darrow, an auto-dealer in Wisconsin, is giving away a free iPad with every Mazda purchase. The commercial in its entirety.
2. March 2010
Audi R8 is Product Placement Better than Movies Themselves
I recently pointed out the product placement mind-f#*k that is the upcoming film The Joneses. Upon closer look it’s clear that Audi’s R8 is a huge beneficiary of that product placement (below).
No surprise. Audi’s is using the R8 to create an entirely new image for its brand. While the conjoined rings have had no trouble appearing in films (The Transporter series is essentially a trilogy of Audi commercials), the R8 says something more about the the pedigree of the automakers entire line: Sexy.
And it’s starting to turn up everywhere. From it’s role as the ride of Iron Man Tony Stark a few years ago to 17 Again and Transformers: Rise of the Fallen last year, to its upcoming appearances in The Joneses and Date Night, it’s becoming the product placement hot rod of choice… the Macbook of cars. Below, a few of the auto’s latest roles:
28. February 2010
Apple Product Placement is a Killer(s)
Here’s Ashton Kutcher and Katherine Heigl in the upcoming film Killers (June 2010). That sure looks like a Mac, no?
Oh, THERE YOU ARE SILLY!
25. February 2010
Toy Story 3 Plays with Apple Product Placement
In a look at 2010 Apple product placement, I noted that the first Toy Story 3 trailer passed on an Apple placement. But in the latest trailer it looks like Pixar has indeed placed a Mac. The logo is conveniently covered with stickies but one look at the upper left of the screen confirms it’s a Mac.
Apple Product Placement is Law Abiding
Who would have thought Law Abiding Citizen would torture us with gruesome murders and Apple product placement. From iPods to Macs, Apple was everywhere. And the nonsensical premise that city district attorneys use Macbook Pros was about par with the rest of the film’s plot
More…
18. February 2010
Apple Product Placement Thrills Chloe
Chloe, a small thriller, is big on Apple. While the husband and wife clearly don’t see eye to eye on their marriage they do agree on computers.
11. February 2010
Valentine’s Day a not-so-secret Admirer of Apple Product Placement
Well, it was less of a question of “if” than one of “where.” The question now is how many Apple placements will the slick little number Valentine’s Day, due out tomorrow, boast?
6. February 2010
28. January 2010
Wall Street 2: Apple Product Placement Never Sleeps
The Wall Street 2: Money Never Sleeps teaser trailer is online and sure enough, a Mac makes it into the film.
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