Abram Sauer Online

27. July 2010

Apple Product Placement: Legacy

And here is the Apple product placement in the upcoming Tron: Legacy. An old Mac.

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Looks like Flynn upgraded. After the jump, its predacessor, the original Tron Apple Mac.

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13. July 2010

The Apple Product Placement is All Right

Indie darling hit film of the summer, The Kids are All Right, contains this dreamy scene with an iPhone (and Mark Ruffalo ain’t bad lookin’ either, heeeyyyyoooo).

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Meanwhile, after the jump, Lottery Ticket’s less impressive iPod placement.

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12. July 2010

Is “Smurf’d” the New “Monk’d”

Filed under: Failure, Elsewhere, Brandcameo, Advertising — admin @ 07:51

smurfd.pngDo the Smurfs in 3D film producers understand that by using the promotional URL “SmurfHappens.com” they are co-opting a saying that essentially compares their film to feces.

“Shit Happens” > “Smurf Happens” > Smurfs = Shit. You are outright saying in the first trailer that your film will be shit. Bravo, marketing department.

Also, is “in 3D!” the new “in Bed?”

20. June 2010

Apple Product Placement Opens the Weekend

You can get your new Apple product placement at both Cyrus and Toy Story 3 this weekend.

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Related: An Apple Product Placement Too Far

4. June 2010

Desert Eagle Friday: Bad Lieutenant: Port of Call New Orleans

The Magnum Desert Eagle handgun’s unique, triangular-barreled profile makes it perfect for highly stylized film violence. In turn, this exposure, none of it paid for by the brand, is invaluable. Its (maybe phallic?) appearance also makes it the favorite for women’s heaving-bosoms heaving handguns roles. See all of Desert Eagle Friday.

This week: Bad Lieutenant: Port of Call New Orleans

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Morning’s Glorious Apple Product Placement

What will help a poor, neophyte mornign TV producer deal with big bad Harrison Ford in the upcoming weepy film Morning Glory? A Macbook of course.

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(And an iMac, after the jump.)

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2. June 2010

Apple Product Placement Goes the Distance

 ”I’m a Mac” guy Justin Long was last seen onscreen lined up with his his day job’s paycheck in the film Drag Me to Hell. Before that, Long and Mac paired up for Live Free or Die Hard. Meanwhile, Drew Barrymore and Mac shared screentime in He’s Just not that Into You.

Now, this August, Long and Barrymore will join with Apple product placement for the film Going the Distance.

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20. May 2010

Apple Product Placement Horror!

Filed under: Apple Product Placement, Brandcameo, Product Placement — admin @ 11:49

Chatrooms. Is there anything more horror-filled? How about Apple product placement!?

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5. May 2010

Apple Product Placement Will Cut a Bitch

Filed under: Apple Product Placement, Brandcameo, Advertising, Branding — admin @ 08:44

The grindhouse ’sploitation flick Machete is on the way. Guns? Yes. Bombs? Yes. Knives? Yes. Boobies? Hell yes. Apple product placement? Um, sure, why not…

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30. April 2010

Desert Eagle Friday: Gamorrah

Its another Desert Eagle Friday! This week, the gun makes the poster for the gritty Italian gangland film Gamorrah. Just how poor, destitute Italian slum gangsters can get their hands on $2,500 is anyone’s guess. But they sure look stylish.

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