A list of important, funny, overlooked and/or popular things I wrote in 2010. In no particular order:
BP Stock,One Awl Reader, Both Winners Six Months Later – The Awl
Two Hours in Marinette: Lessons From a School Shooting – The Awl
Sarah Palin the TV Star Exposes Sarah Palin the Fake Hunter – The Awl
Sarah Palin’s Accidental Social Network – Esquire
If You Don’t Support Health Care Reform, You Don’t Support the Troops – The Awl
Target Doesn’t Support Gay Equality Because It Never Did - The Awl
After the Apology, Target’s Anti-gay giving Never Stopped – The Awl
Gap Rebrands itself into Oblivion – Brandchannel
Dystopian Wisconsin: Who is Ron Johnson? – The Awl
Inside Ron Johnson’s Victory Party: Reason Concedes to Ron Johnson – The Awl




“Want a Heineken,” asks Gordon Gekko moments before the beer’s label slides in to fill the screen. The scene takes place at New York’s Shun Lee restaurant, where staff confirmed to us that they do in fact serve Heineken. In the closing credits, the IWC logo floats over the screen like a reflection in a pool. Everything in between is branded. In fact, one difference between the first Wall Street and its sequel is that Money Never Sleeps has a credited crewmember (Allison Robin) responsible solely for “product placement.”

