Archive for the ‘brandchannel’ Category

The Year in Abe Sauer

Tuesday, December 28th, 2010

A list of important, funny, overlooked and/or popular things I wrote in 2010. In no particular order:

BP Stock,One Awl Reader, Both Winners Six Months Later – The Awl

Two Hours in Marinette: Lessons From a School Shooting – The Awl

Sarah Palin the TV Star Exposes Sarah Palin the Fake Hunter – The Awl

Sarah Palin’s Accidental Social Network – Esquire

If You Don’t Support Health Care Reform, You Don’t Support the Troops – The Awl

Target Doesn’t Support Gay Equality Because It Never Did - The Awl

After the Apology, Target’s Anti-gay giving Never Stopped  – The Awl

Gap Rebrands itself into Oblivion – Brandchannel

Dystopian Wisconsin: Who is Ron Johnson? – The Awl

Inside Ron Johnson’s Victory Party: Reason Concedes to Ron Johnson – The Awl


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In an Alternate Universe This Week

Thursday, December 16th, 2010

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Via.

The Ultimate Insurance Pitchman Quiz

Wednesday, December 15th, 2010

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Can you name that insurance pitchman?

Milwaukee Art Museum Stars in Michael Bay’s Victoria’s Secret Holiday Ad

Thursday, December 9th, 2010

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An interview I did with one half of the Michael Bay team that shot the latest Victoria’s Secret 2010 holiday commercial revealed to me that part of the commercial was shot in the architecturally-heralded Milwaukee Art Museum. A photo from the production and the commercial, after the jump.

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Wall Street 2: Money Actually Sleeps Quite Well

Tuesday, September 28th, 2010

gecko-book.png“Want a Heineken,” asks Gordon Gekko moments before the beer’s label slides in to fill the screen. The scene takes place at New York’s Shun Lee restaurant, where staff confirmed to us that they do in fact serve Heineken. In the closing credits, the IWC logo floats over the screen like a reflection in a pool. Everything in between is branded. In fact, one difference between the first Wall Street and its sequel is that Money Never Sleeps has a credited crewmember (Allison Robin) responsible solely for “product placement.”

Read the rest at The Awl

Did Nike’s “Write the Future” Ad Curse its Stars?

Monday, June 21st, 2010

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Many of the stars (and teams) featured in the now iconic ad are slumping, tragically. See what we mean after the jump.

Didier Drogba sustained several injuries and was only able to join his Ivory Coast team several games into the tournament, where he scored, in a loss to Brazil. Drogba’s team will now have to score at least 8 goals against North Korea and hope for a Brazil win over Portugal or it goes home.

Captain Fabio Cannavaro‘s former champion Team Italy is being called an embarrassment after its Algeria result and then drawing against New Zealand. (New Zealand!)

Read ALL at Brandchannel.

Save the World: Shave Your Junk.

Tuesday, May 25th, 2010

Look, Philips Norelco wants you to make an avatar of yourself. A naked one. A shaved naked one. Also, something about making yourself look like a prepubescent child and saving the world.

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You know what that hipster doofus should shave? That ridiculous thing on his chin.

“It also occasionally caught on fire.”

Wednesday, March 31st, 2010

The copy machine is 50:

“The contraption was the size of two washing machines, weighed 648 pounds and had to be turned on its side to fit through doorways. It also occasionally caught on fire.”

Also 50? Dr. Martens

Product Placement in the 10 Films Nominated for a Best Film Oscar: An Approval Matrix

Tuesday, March 9th, 2010

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See the whole matrix at Brandchannel

Buttface Lawyers Up

Monday, January 18th, 2010

A while back I wrote at brandchannel about the kid who is being sued by The North Face for creating a spoof brand called The South Butt. Public Radio’s Marketplace show got around to covering the story and got a quote from the kid’s lawyer, Albert Watkins. It is the gold medal winner of awesome legal statements:

“This is about consumer choice, this is about a consuming public that’s smart enough to know the difference between a face and butt and not believe that somehow when they pick up a butt they’ve bought a face.”

Congratulations couselor,  you are a great American.