
Archive for the ‘Branding’ Category
The Ultimate Insurance Pitchman Quiz
Wednesday, December 15th, 2010Tom Pawlenty PAC Hosts ‘Republican Idol’
Friday, October 8th, 2010
“Being a characteristically tight Minnesotan, outgoing Governor Tim Pawlenty’s Freedom First PAC doesn’t just spend its money all over town. Oh No. It wants some value for its bum dollar.
If you are a struggling Republican candidate dreaming about Pawlenty’s gravy pipe of corporate dough — Atria, Qwest, AT&T, Comcast, BNSF, Boeing, even Target! — the governor wants you to motivate your followers into going to the Freedom First website to vote.”
Read my piece for Secrets of the City.
Los Campesinos!, Budwesier, Dancing!
Sunday, September 26th, 2010
During Sunday Night Football, Budweiser debuted a commercial featuring the Los Campesinos! sony “You, Me Dancing.” Below is the song a the commercial isn’t online yet. But the use of the song doesn’t seem to be the end of the band’s involvement with the King of Beers.
A look at the Los Campesinos! Twitter page reveals some pro-Budweiser Tweets. Another after the jump.
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BP Crew Getting Prime Rib Because Fish Are All Dead
Sunday, September 19th, 2010BP enginner on what the crew plans to do once the well survives the final pressure test:
“We’re going to have a good meal together — prime rib.”
It’s a lot to expect your engineers to be a little PR savvy, but, come on guys… you couldn’t maybe say you were going for, like, shrimp or yellowfin. Do you know how good yellowfin is?!
Nothing Says High Class Like Copyright Infringement
Friday, September 10th, 2010Oh yeah, let’s double down on the rich people movie associations.

Glenn Beck: Mac Fanboy
Thursday, September 9th, 2010
Fox News has a really interesting completely insipid “Getting to know Glenn Beck” section at their site. Glenn tells us, among other things, that his favorite book is ‘The Christmas Sweater.’ And yes, Beck answers that in the battle of “Mac vs. PC” he is, in fact, a Mac.
Rush Limbaugh is also a Mac fan. Huge Mac fan.
Your Pants are Lying to You
Wednesday, September 8th, 2010Date Advice for Guys: Explain Her Mentrual Cycle to Her
Tuesday, August 31st, 2010Hey ladies, how turned on are you by this hypothetical date?
Yes, this is an actual ad from Stayfree. Here is another.
The McInnis Plagiarism Pen is a fine black pen!
Monday, August 9th, 2010 
Hello genius. This is an email from the Colorado gubernatorial race. Full text after the jump but this is the best part:
“The McInnis Plagiarism Pen is a fine black pen with a rubber comfort grip, perfect for studying in school or writing the next Great American Novel. Best of all, the user will be constantly reminded of the importance of intellectual honesty.”
This isn’t the subjective business of mediums, larges and extra-larges — nor is it the murky business of women’s sizes, what with its black-hole size zero. This is science, damnit. Numbers! Should inches be different than miles per hour? Do highway signs make us feel better by informing us that Chicago is but 45 miles away when it’s really 72? Multiplication tables don’t yield to make us feel better about badness at math; why should pants make us feel better about badness at health? Are we all so many emperors with no clothes?