Abram Sauer Online

And here is the Apple product placement in the upcoming Tron: Legacy. An old Mac.

Looks like Flynn upgraded. After the jump, its predacessor, the original Tron Apple Mac.

(more…)

I reviewed the Predators sequel at The Awl. Read It. In honor of the essay’s Predators 2 Desert Eagle mention, Danny Glover pops a cap after the jump.

(more…)

Indie darling hit film of the summer, The Kids are All Right, contains this dreamy scene with an iPhone (and Mark Ruffalo ain’t bad lookin’ either, heeeyyyyoooo).

Meanwhile, after the jump, Lottery Ticket’s less impressive iPod placement.

(more…)

You can get your new Apple product placement at both Cyrus and Toy Story 3 this weekend.

Related: An Apple Product Placement Too Far

The Magnum Desert Eagle handgun’s unique, triangular-barreled profile makes it perfect for highly stylized film violence. In turn, this exposure, none of it paid for by the brand, is invaluable. Its (maybe phallic?) appearance also makes it the favorite for women’s heaving-bosoms heaving handguns roles. See all of Desert Eagle Friday.

This week: Bad Lieutenant: Port of Call New Orleans

What will help a poor, neophyte mornign TV producer deal with big bad Harrison Ford in the upcoming weepy film Morning Glory? A Macbook of course.

(And an iMac, after the jump.)

(more…)

 ”I’m a Mac” guy Justin Long was last seen onscreen lined up with his his day job’s paycheck in the film Drag Me to Hell. Before that, Long and Mac paired up for Live Free or Die Hard. Meanwhile, Drew Barrymore and Mac shared screentime in He’s Just not that Into You.

Now, this August, Long and Barrymore will join with Apple product placement for the film Going the Distance.

Yes, David Lynch’s 16-minute ad for Dior is a straight-forward commercial enterprise. And despite its “Lynch” feel, it’s more branding than mind-bending. Yet, Lynch does do one thing well here that is wildly transgressive for Hollywood; he puts an Asian man in the romantic lead with a white woman.

Chatrooms. Is there anything more horror-filled? How about Apple product placement!?

Its another Desert Eagle Friday! This week, the gun makes the poster for the gritty Italian gangland film Gamorrah. Just how poor, destitute Italian slum gangsters can get their hands on $2,500 is anyone’s guess. But they sure look stylish.