Abram Sauer Online

23. April 2010

Desert Eagle Friday: More Losers

Filed under: Brandcameo, Advertising, Branding, Product Placement — admin @ 08:05

Weeks without a Desert Eagle Friday! As already noted, The Losers, opening this weekend, is in love with the Desert Eagle’s characteristic brand of hand-cannon. In both the trailer title sequence and the film, the DE makes a prominent appearence.

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21. April 2010

EXCLUSIVE: Forbes Fictional 15 Fails to Disclose Relationship

Filed under: Elsewhere, Brandcameo, Product Placement — admin @ 15:36

EXCLUSIVE: Must Cite Abe Sauer’s shitty little diary blog. 

Extensive research into the recently released Forbes Magazine  Forbes Fictional 15 shows that Forbes magazine failed to disclose a former relationship with Fictional 15 selection Adrian Veidt. A photograph of Veidt’s desk from an unknown period (below) indicates Veidt appeared on a former Forbes cover. The nature of the Forbes/Veidt relationship over the exclusive cover is unknown, and undisclosed.

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ALSO: This thing.

31. March 2010

Please Give… Apple some Product Placement

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24. March 2010

Get Him to the Apple Product Placement

Get Him to the Greek has Macs. Not at all surprising.

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22. March 2010

Apple Product Placement Goes Back to the Future

Most of Hot Tub Time Machine may take place in the 1980s but it looks like Apple gets its iPhone some screen time before the time traveling actions starts.

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15. March 2010

Apple in the Middle (Men)

The poster for Middle Men certainly appears to boast a little Apple Product Placement.

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After the jump, the Mac keyboard fro the poster.

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10. March 2010

Apple Product Placement is Just Wright

Queen Latifah’s new romantic comedy Just Wright gets its Mac product placement just right.

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9. March 2010

Product Placement in the 10 Films Nominated for a Best Film Oscar: An Approval Matrix

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See the whole matrix at Brandchannel

8. March 2010

Audi gets its Product Placement Sequel in Iron Man

Filed under: Brandcameo, Advertising, Branding, Product Placement — admin @ 10:52

Earlier I looked at how Audi is using heavy product placement of its R8 sports-car model to lift the brand’s overall image and how those placement were ramping up in 2010 with The Joneses and Date Night. Add one more; with the new Iron Man 2 trailer, it looks like Audi has Tony Stark in the brand’s driver’s seat once again.

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4. March 2010

Watch the Product Placement Failure

Filed under: Failure, This Could be Longer, Product Placement — admin @ 09:00

travolta_breitling_ad.jpgA while ago I took a look at the Righteous Kill watch product placement screw up and noted how watches, in general, make for bad product placements.

It appears Breitling not only seems to not care about this but also, with help from John Travolta, has taken bad watch product placement to a whole new level. And, despite my earlier claims about why watch placements are bad — “The brands don’t show up and even when they do they are onscreen for such a short period that there is just no way an audience is going to leave the theater an hour later remembering if Capt. Awesome wore a Seiko or a Swatch.” — Breitling has engineered a plan to help audiences recall its brand. Too bad the plan sucks.

(more…)

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