Apple Product Placement Thrills Chloe
Chloe, a small thriller, is big on Apple. While the husband and wife clearly don’t see eye to eye on their marriage they do agree on computers.


Chloe, a small thriller, is big on Apple. While the husband and wife clearly don’t see eye to eye on their marriage they do agree on computers.


Well, it was less of a question of “if” than one of “where.” The question now is how many Apple placements will the slick little number Valentine’s Day, due out tomorrow, boast?

The Wall Street 2: Money Never Sleeps teaser trailer is online and sure enough, a Mac makes it into the film.

RELATED: Jack Bauer will fight terrorism with an iPad?
City Island, also known as Jersey Shore: 20 Years Later, looks to feature a number of Macs, old and new.

Also, after the jump, a porn site gets a huge starring turn:

If you can be bothered to look away from the lower part of this photograph you will see an Apple iPod makes a fairly big splash in the upcoming rom-com When in Rome. And, come to think of it, “when in Rome” pretty much sums up most film producers’ approaches to putting Apple products in films, no?

One of the key characteristics of 3D, as used in Avatar, is “limited depth of field.” Essentially, this means that the figure onscreen in 3D pops out at the audience while the background appears out of focus. An attempt to focus on the background causes what some call “Avatar h3dache.”
For product placements though, the loss of a clear background means the elimination of countless placement opportunities for a wide range of brands. Cars logos, soda names, box graphics and any number of other brand identifiers will appear to be just a swirl of blurry color. Any attempt to distinguish them will be pointless. What good is a product placement that cannot be seen?
Taking a page from the Wall-E playbook, here’s Book of Eli working an Apple iPod placement into our apocalyptic future.But wait, is that an iPod or something else? Scroll wheel, jack location, color? Yes. Top row of buttons? Whaaaaa?


Top: Iron Man Product Placement on an actual Apple Mac
Bottom: An actual Apple Mac product placement in Iron Man
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